We gather all existing customer research and blend it with in-depth market insights to create a comprehensive draft of your customer profile. Through a combination of desk research and data analysis, we will assess the competitive landscape.

• Market insights: Including a detailed draft of the customer profile.
• Competitor landscape assessment: We analyse key players, gaps, competing alternatives and trends for a clear understanding of the competitive landscape.

We facilitate a collaborative workshop with you and your team to map the value proposition canvas using trusted design thinking frameworks and exercises.

• Design Thinking Workshop: Four-part interactive session guides your team through value proposition design and customer profiling.

In week's 3-5, we get out of the building and - along with your team - talk to customers who fit the ideal profile. We then apply the research to further iterate the value proposition canvas.

• Customer Interviews: Conducting 10 interviews (alongside your team) to test our thesis and assumptions directly.
• Rapid insights: We use collaborative research tools (Dovetail, Otter.ai) to effectively capture and share real-time insights from interviews.
• Intelligent analysis: Leveraging AI-powered methods, we deeply analyse interview feedback, extracting actionable insights to inform and update the value proposition for customers.
• Validated learning: We summarise key insights from customer interviews, highlighting the most important areas of value creation.
• Optimised value proposition: Based on these insights, we refine the Value Proposition Canvas to better address fit with the needs and preferences of your customers.

In the final week, we'll deliver the finalised value proposition(s), messaging matrix, and a landing page prototype.

• Finalised Value Proposition & Messaging Matrix: A concise statement with supporting product messages.
• Optimised Landing Page Prototype: A structured template incorporating best practices for conversion.
• Comprehensive Handover Package: All research, findings, and final assets packaged for implementation.

For those who want to take validation further, our Message Testing Sprint provides a structured, hands-on process to refine messaging within an actual test-and-learn scenario, ensuring that only the most effective messages continue to be used across product marketing execution.

• Messaging Experiment Plan: Define key hypotheses, messaging variations, and select optimal channels to run experiments.
• Rapid Testing Sprint (3 Weeks): Deploy live experiments, track engagement, and gather data.
• Iteration & Refinement: Refine and optimise messaging based on real-world campaign data.
• Handover & Scaling: Package insights, provide recommendations, and ensure seamless transition to teams or 3rd party agencies.

This add-on delivers validated, high-impact messaging ready for go-to-market execution.